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Contractor: U.Dori Group

Entrepreneur: Iaroset

Location: 46 Frishman St. Tel Aviv

After years of anticipation, a tower overlooking the White City is being built on the Tel Aviv skyline. The White City is a rare architectural gem, built in the early Twentieth Century on the blue coast of Tel Aviv – a symbolic link between the grandeur of the past and the miracles of the future. 46 Frishman, the lofty tower over the White City, stands 28 stories high above the beating heart of the city, over the crossroad of Frishman, Dizengoff and Esther Hamalka Streets. 46 Frishman was conceived as a contemporary building, but with great respect for the past. The tower, unique from every angle, combines the advantages of modern design and all possible luxuries with great restraint and dignity.

46 Frishman Tower Integrates the Classical Bauhaus Concept With the Innovativeness of the Future .The repeating motifs in the architecture of the tower are derived from the International Style – The Bauhaus: The rounded beams, the terraces, the horizontal lines and the shutters; the facades form a play of light and shade and tranquility with a touch of retro. The Bauhaus concept was translated into a modular building rate, enabling every tenant to design his home to his requirements. The interiors are inspired by the style of the 30’s and 50’s, displaying modern-classics, up-to-date design items that have been new and relevant for almost 100 years. The architects are leading firm M-Y-S (Alrov towers, Yoo), and the interiors are designed by Alex Meitlis. The technical specifications include materials and technologies of the highest standard.